In many cases, website content is written to be formal - to educate, to explain, or to inform.

Blogs are different. Often light-hearted and fun, they are not designed to educate or sell, although they may do both effectively. Instead, the are used to build trust, increase visibility, and to drive traffic to your website.

By some estimates, there are as many as 50 million active blogs on the Internet right now and that number is growing. The reason is simple: blog content works and it's easy! After all, blogs are nothing more than personal stories, bits of humorous fluff – right?

Nothing could be further from the truth. In fact, blogs may be more misunderstood than any other form of content marketing on the Internet. The belief that they are easy to write drives many business owners to try professional blogging themselves, but here is a real bit of truth: the only thing worse than no blog at all is a bad blog.

At Ink'd, we understand that blogging is more than simple fluff. Blogs are a delicate blend of creativity and science. A blog should be artfully crafted to draw the attention of the reader, seamlessly integrate your message, and absolutely drive traffic to your website. It should also be written with another 'reader' in mind – the infamous search engine 'bots.'

We will take the time to learn about your business, your products, and your beliefs. This information will be used to craft a voice that is unique to your blog. Humor, sarcasm, dry wit, or the cold voice of reality will become a part of that voice, building excitement, energy, and ultimately traffic.

Through our copy writing services, we will work with you every step of the way to develop a blog that works through:

  • An in-depth review of your business, beliefs, and position to help us develop a focus for your blog.
  • Determining the best tone or voice to use for your blog for the maximum effectiveness.
  • Topic selection, from basic ideas to fully developed concepts, in order to cultivate your blog in the way you desire.
  • Optimization, including choosing effective keywords and keyword placement that seems natural and flows well.
  • Posting blogs to your website, WordPress or other blog format to make the entire process easy.

Has your blog overwhelmed you? Were you mislead by the misconception that blogging is 'easy'? Do you need help with the entire blogging process, from concept to finished product? A crack team of professional blog writers is waiting to help you. Contact us to 'spill a little Ink' and build a better blog.

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